The Avtek brand name derives from the English words Audio Visual Technologies and was chosen because of the type of product range that was planned from the beginning. At the very beginning, the brand primarily included products for visual presentation, such as screens and projector mounts or presentation remote controls. From the beginning, we assumed that the brand would introduce more advanced products at a later stage.
Avtek is owned by VIDIS SA - a Polish distributor of audiovisual solutions, which in the beginning specialized in selling projectors. Avtek was created out of a need to complement the offer of VIDIS SA, but long-term plans from the beginning were ambitious - Avtek was to become an innovative brand in the future, which would successfully introduce state-of-the-art technologies and solutions to the educational and business markets.
The brand's mission from the beginning has been to provide high-quality audiovisual products at reasonable prices in line with current market demand. The strategy adopted, the selection of products and making them affordable for users with small budgets proved to be a hit. The first products in the range were projection screens (wall and tripod), ceiling and wall mounts for projectors. As it turned out, this was a great addition to the VIDIS offer, the main part of which at the time was Sanyo brand projectors. The debut was a success, and we watched with pride as the Avtek logo began to be seen in schools, conference rooms, design offices, hotels and professional presenters.
Due to the high demand of the Polish educational market for interactive solutions, the TT-Board series of products appeared in Avtek's offer - these were the first interactive whiteboards and at the same time a milestone towards expanding the product range with more advanced products. TT-Board series turned out to be a great success, which is successfully sold to this day. confirmation of the quality and popularity of this solution was given in 2014 and 2015 Consumer Laurels.
The new product of interactive whiteboards needed wider promotion. To this end, the Avtek brand took part in the ISE trade fair in Amsterdam - the largest cyclical event in the audiovisual industry in Europe. In addition to whiteboards, we presented the brand's entire product range: projection screens, projector mounts, presentation remote controls, speakers and accessories. Our presence at the event increased the recognition and popularity of Avtek on foreign markets.
After the success of the interactive whiteboards, the next step in the development of the offer was an even more advanced product: an interactive monitor. The debut Avtek TouchScreen 65" model was the first product of its kind on the Polish market, which, in addition to its high quality, had a price level accessible to Polish education. An additional stimulus was the growing trend of replacing interactive whiteboards with a more modern solution of monitors. Therefore, the first TouchScreen and its successor TouchScreen P version proved to be a great success and an idea worth developing.
The people behind the brand's success did not rest on their laurels and 2 years after the debut of the first monitor, the PRO series was launched. The name was no accident. The new monitors carried a whole new quality and debuted in 3 sizes: 55, 65, 84" (eventually the range was expanded to 5 sizes). In line with the growing demands of the market, the devices were equipped with a number of new features strongly anticipated by users. The series was a huge success and was successfully maintained and developed for 3 consecutive years to best meet customer needs.
Interactive monitors, which started as a niche category, over time, became a key product in the range. The tremendous success of the TouchScreen Pro and Pro2 series led to the parallel launch of two models in the next edition, which debuted in 2017:
Both models were also a success - both in terms of fulfilled customer expectations and units sold. It motivated our team to work even harder, which culminated in the flagship models of the 2018 TouchScreen 5 series of interactive monitors - Lite and Connect.
Years of success in providing interactive solutions for education led the Avtek team to expand into the business solutions market as well. To this end, two new products have been developed:
2021 marks the debut of the 6 series of interactive monitors. Avtek brand has bet on improved versions of the Lite and Connect models:
The following year saw the introduction of Avtek's 7th series of monitors. Along with the TS 7, two new monitors were added to the range:
Due to the increasing market demand for solutions that allow the safe storage and charging of laptops at the same time, the Charging Cart for laptops appeared in Avtek's offer. Good customer reception and sales results made the Charging Cart a part of our offer for good.
In 2023, a new product appeared in the Avtek brand's offer - Avtek DS information displays. These screens are great for public spaces where you need to present information or advertisements. What's more, they have many collaborative features, making them an excellent choice for conference rooms, especially when a touchscreen is not required.
Intensive work on new products and continuous improvement of those currently on offer is in full swing. They are motivated by the facts behind the Avtek brand:
Today Avtek is one of the most recognizable brands in Polish education, in terms of interactive products. Monitors, whiteboards, projector accessories - all these categories are successfully maintained in the offer. Thanks to extensive promotional campaigns carried out in cooperation with multimediawszkole.pl (multimedia in school), Klasa ze Snów (dream class) and Pracownia Interaktywna (Interactive Workshop) portals - Avtek promotes modern teaching methods and supports creativity among Polish students and teachers. As the Avtek team, we have not yet said our last word. Our plans for the future are ambitious - as a leading Polish manufacturer of accessories for projectors and interactive products, we do not intend to rest on our laurels and will continue to develop our offer to best meet the needs of our customers.