The brand name Avtek stands for Audio Visual Technologies and was chosen to reflect the types of products it was intended to sell. Originally, the Avtek range primarily included visual presentation products, such as screens, projector mounts and presentation remote controls. More sophisticated equipment was planned for a later stage.
Avtek is owned by ViDiS SA, a Polish distributor of audio and video solutions, initially specialising mostly in the sale of multimedia projectors. Even though Avtek was created in response to a need to widen the existing range of products offered by ViDiS SA, the long-term plans for the brand were ambitious from the start: Avtek has always been intended to become an innovative brand able to successfully bring cutting-edge technologies and solutions to users in the educational and business markets.
Entering the market
The brand’s mission is to provide quality audiovisual products at reasonable prices, always in a manner aligned with existing market demands. The strategy we adopted, our selection of products and ensuring they were affordable for customers with a limited budget turned out to be the perfect mix. The first products offered under the brand included projection screens (wall- and tripod-mounted models) as well as wall and ceiling mounts for projectors. They were the perfect match for ViDiS’s product range, which mostly consisted of SANYO projectors at that time. Avtek's launch proved successful and the brand's logo was soon seen in more and more schools, conference rooms, design and engineering companies, and hotels, and being used by professional presenters.
Due to the great demand in the Polish educational sector for interactive solutions, Avtek extended its offering by adding the TT-Board family - its first interactive whiteboards, thus making a giant leap towards expanding its range to include more technologically-sophisticated products. The TT-Board series proved an immense success and have continued to be sold until the present. The popularity and quality of these products earned them Poland’s coveted Consumer Laurel Awards in 2014 and 2015.
Avtek meets the world at the Integrated Systems Europe trade fair
Avtek’s innovative interactive whiteboards demanded broader international publicity and the brand was exhibited at the ISE (Integrated Systems Europe) trade show in Amsterdam, the largest annual event for the European audiovisual industry. Needless to say, not only were our TT-Boards on display – Avtek's entire range of products was shown to the world, from projection screens and projector mounts to presentation remotes, speakers and accessories. The brand's presence at the ISE increased awareness of the brand and boosted its popularity outside Poland.
Fuelled by the success of our interactive whiteboards, Avtek launched an even more advanced product: an interactive display. The trail-blazing Avtek TouchScreen 65″ was the first product in its category on the Polish market whose price made it affordable to the Polish education sector. Another helpful factor was the growing trend among customers who started replacing interactive whiteboards with this technologically more advanced solution – interactive displays. This is why the TouchScreen, and its successor TouchScreen P, turned out to be another success and a concept worth developing further.
Avtek PRO, a new series of interactive displays
The brains behind the brand’s success did not rest on their laurels and 2 years after the première of the first display the Avtek range was extended by the addition of the PRO series. The name was no accident: the new displays took the brand to a whole new quality level and were initially available in 3 sizes: 55”, 65” and 84” (and eventually two more sizes were added). In order to meet the growing requirements of the market, the displays were equipped with a host of new, highly anticipated features. The PRO series was a resounding success and continued to sell like hot cakes for the next three years.
Intense development work is going on at full steam to add new products and release new versions of existing ones, motivated by a host of exciting facts about Avtek:
- from 2006 to 2018, more than 200,000 products bearing the Avtek logo were sold,
- more than 100 Avtek product models are currently available,
- nowadays Avtek products are sold in 20 countries worldwide.
- in 2014 our TT-Board interactive whiteboards won the Consumer Laurel Award in the Discovery of the Year category and were additionally distinguished with the special Grand Prix award.
- avtek is the brand of projection screen and projector mount most frequently bought in Poland.
Interactive displays, which were originally introduced to the market as a narrow niche category, have evolved to become Avtek’s flagship product. The success of the TouchScreen Pro and Pro2 families inspired the brand to introduce two more models simultaneously in the next update in 2017:
- the Avtek TouchScreen Pro3 – the entry model, only available in 65”, featuring a Full HD panel and an updated release of the Android operating system
- the Avtek TouchScreen Pro4K – the premium model available in 55″, 65″, 75″ and 86″, with a UHD 60Hz panel and equipped with an even faster Android module.
Both models turned out to be a success – when it comes to customer satisfaction as well as in amount of units sold. This motivated team behind Avtek to develop this product even further, which resulted in introducing a new interactive flat panel series in 2018: TouchScreen 5, which branched out to Lite and Connect models.
- Avtek TouchScreen 5 Lite is an economic interactive flat panel perfectly matched for education needs. It is also powered with 4K 60HZ LCD panel, powerful Android OS (version 7.0) and all basic connection ports.
- Avtek TouchScreen 5 Connect is a premium interactive flat panel, a successor of very popular Pro4K model. It shares all the best specs of Pro4K series and adds built-in wi-fi / bluetooth module and wireless presentation capabilities.
What does the future hold?
Today, Avtek is one of the most widely recognised brands of interactive equipment in the Polish education sector. Displays, whiteboards, projector accessories – all these categories are still continued and remain successful. Avtek's far-reaching advertising campaigns in collaboration with renowned websites, such as multimediawszkole.pl, Classroom of Dreams, and the Interactive School Lab, Avtek promotes innovative teaching methods and nurtures creativity among Polish students and teachers. The Avtek team has one last thing to add. Our plans for the future are ambitious: as a leading Polish manufacturer of projector accessories and interactive products, we have absolutely no intention of resting on our laurels! Rest assured, Avtek will still keep expanding its product range.